On a daily basis, people under-use most software programs on their computers. Whether at work or at home, people tend to be clueless when it comes to fully-employing the features of Excel, Powerpoint, Dreamweaver, or other popular software products.
Even though all of the information is right there (somewhere in the help index), users are generally disinclined to explore and find out new things if they have to sift through a lot of text. Instead, they usually work with the 1-2% of the features that seem most obvious to them.
This leaves an absolutely massive opening for you as a product creator. All you have to do is take instructions that are already there – stashed away in some obscure index – and put them in video format.
People tend to find video tutorials far more accessible than book tutorials; and, for that reason, are more likely to watch a video series on, say, Excel than they would be to crack an 800-page book that exhaustively explains Excel (or search through a large, confusing help index that does the same).
There are several keys to being successful with this method. The first is breaking up the videos into categories that make sense and are accessible. If each video is 3 hours long, that isn’t going to help people a whole lot if they need a quick tip for making graphs or databases.
Instead, try to break them up into smaller videos with focused tips. Another important thing to consider when you make videos is how to present the material. If you simply fly by the seat of your pants and don’t write a script, you’re more likely to confuse viewers than to enlighten them. Instead, write a clear script and practice it several times. Remember that your only goal should be to take something that is normally confusing and make it really simple to understand.
You don’t have to apply this to Excel, Access, or Powerpoint. Instead, think about how it could work in your particular fields. If you’re an Internet marketer, try this: come up with a list of ten things Internet marketers do often but tend to do wrong. Take keyword research for instance: almost all Internet marketers do it, but many get it wrong.
All you’d have to do here is create some videos of you performing keyword research. You could then give a step-by-step explanation of what you are doing and why; and then explain what common pitfalls are
and how viewers can avoid them.
The possibilities are endless. All you have to do is come up with a few video series themes and then actually create them. You can see how I implemented this strategy on a lot of my products.
Here are some examples: