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Product Launch Checklist for Vendors

A few days ago I saw this on Facebook posted by a fellow, as I’m myself am a vendor this looked very useful to me, so I thought would be good for you too:

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“A few of you have asked me about our launch checklist – so here it is again
FYI… That’ s how we do stuff… you may do it differently or in a different order or even with fewer steps – that’s OK it’s whatever works best for you..
It’s important to understand that launches can be unpredictable where many things that can & do go wrong – For a launch to go well, you need the following 5 things to go in your favor… Most of these you can control

1. you should not compete with any other major launch that could potentially get traction & take affiliates away from your offer – easier said than done… If they have crap sales copy – you have the advantage so leverage it!
2. if your sales copy & VSL are weak you will lose affiliate & customer interest FAST – you should know your USP & marketing angles well before you build your product – for most people its an afterthought & they expect the copywriter to pull rabbits out of their ass after they built the product
3. 99% of vendors massively underestimate how important these areas they have to engage Inbox & presell- so do your homework & test stuff here – don’t do these last minute as your affiliates will use them – this will affect your numbers
4. You need to have a tight & highly relevant & productive funnel within demand offers that will raise your sales to get repeat mailings. you should be aiming for 2-3 sales per customer – this keeps your affiliate interest up
5. you could have the best product in the world but if people can’t buy your product – it’s all over so monitor other launches on that platform & checks with other vendors for problems
If you are unsure about those Five things they don’t launch or you will cost yourself 10’s or even 100’s of thousands of $
Finally, you have to consider teaming up with your opposite numbers for a good launch… If you are a product creator consider teaming up with a good salesperson that’s well known & connected and maybe even someone that can write good copy for you
OK. These are our Six Figure Launch Checklists yes there is more than one depending which stage we are at :

If you skip & screw up here you will cost yourself a lot of money & waste a lot of time

1. Strong Idea – if it doesn’t generate interest/curiosity – STOP
2. What well KNOWN Problem Does it solve well if it doesn’t STOP
3. Create a Feature list, USP & Potential Marketing Headline List
4. Is The Demand Big Enough
5. Can we beat the competitors
6. What Partners & Skills Required
7. What are the Money Time & Cost Estimates
8. Discuss Potential Partner & Customer Objections
9. Find/Create Relevant Back end Webby offer
If you skip & screw up here you will cost yourself a lot of money & waste a lot of time

Putting the wheels in motion…

1. JV Contracts & Agreements
2. Start a Shared Funnel Document Google Docs/Trello Board
3. Timescale & Who Does What & By When
4. Product Wireframe Project Folders – Shared Dropbox.
5. Devs Build Product & OTOs
5. Sales People Write Copy (Sales material & VSLs)
6. Graphics Artists Build Branding, GFX & Images
6. HTML Sales Page Creation
7. Record Training Videos
8. Record & Edit VSLs
9. Build & Secure Members Areas
10. Generate Buy Buttons, Funnels
11. Build JV Page
12. Write Swipe Emails
12. Record Product Demo / JV Overview
13. Record Sales Teaser Videos
14. Create Product Ads
15. Create Retargeting Ads
16. Install Google Analytics & FB Tracking Pixels

Ideally 6 weeks before launch

1. Test Funnel/no thanks links & Secure Member Access
2. Test AR Integration
3. Check Favicons & OG Social Sharing Images are correct
4. Check Sales Page Titles & Descriptions are correct
5. Create & Deploy Coming Soon Page
6. Create Facebook Wall & JV Group Header Images
7. Set Launch Date Upload To Muncheye
8. Mail JV List & Make Public Announcements on Wall & JV Groups (4-6 weeks)
9. Contact Key JVs with product brief & Date (4-6 weeks)
10. 2-6 weeks Pre Launch Release Teasers & Retarget JVs
11. Contact JVs Again 2-4 Weeks before Launch with product access
12. Contact JVs again Checking they have what they need 1 week before launch
13. Advise Merchant of Uplift in Sales
14. Replicate Sales Material on Host 2/ Domain 2 (BIG LAUNCHES ONLY)
15. Setup Domain Monitoring Service with Pingdom
16. Fine Tune Checkout pages & Images & ensure you have a support contact details there
17. 2 Days before Launch Contact JVs Again With final Launch Schedule/ Pricing Schedule.
18. Set up Split Tests
19. Set up Back End Members Area Offers
20. Post on a few JV groups 3,2,1 days before launch
21. Post on Own FB Wall 3,2,1 days before launch Announcing Launch
22. Mail JV List 3,2,1 days before launch Announcing Launch
23. Run Final Checks on Sales Material
24. Prepare & Schedule own emails
25. Check Merchant pre-dispute message

Tasks to do during launch

1. Check sales are Running OK
2. Run Split Test
3. Boost Launch Announcement To Audience
4. Check EPC’s & CR Rate if Good – Announce in Groups & Walls
5. Run Retargeting Ads
6. Make JV Progress Announcements
7. Monitor Support & Dispute
8. If sales
8. Drink Loads of Alcohol & Caffeine 😀
Most people make their biggest/costliest mistakes in planning & pre-launch stages so pay attention

Enjoy!”

 

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