Instagram is all about showing off a way of life and using glamorous looking pictures to make your products and services incredibly desirable. While this is true though, it’s also only one part of how you can use Instagram to succeed and grow your business.
At the end of the day, you can have the most inspiring Instagram account in the world but if no one knows about it, you aren’t going to be selling many products!
So, the question is: how do you go about growing your Instagram account and how do you make sure that you find the right followers? Read on and we’ll look at some of the best strategies you can use.
Integrating Your Instagram With Your Existing Marketing
Hopefully, you will already have some form of marketing and this will most likely involve a website, a Facebook account, Twitter and more.
One thing you can do right away to grow your Instagram account then, is to bring in visitors from those other channels. One simple way to do this is to add a button on your website that people can click in order to follow you on Instagram. This way, the more people you bring to your website, the more you will be able to grow your Instagram account. This will then also work in reverse; so that as your Instagram account grows, you are able to send more and more people back to your website!
Likewise, use IFTTT (If This, Then That) in order to publish your Instagram pictures straight to your Twitter account. You can also get plugins that will show your Instagram pictures in the sidebar on your website, thereby helping more people to see the kind of content you are sharing there.
Ask People to Follow You!
This sounds a little too simplistic to be effective but in fact that is exactly why this is such a good strategy! One of the very best ways to get more people to follow you on Instagram is simply to ask them to go and check out your page. Just say at the end of your next YouTube video: ‘why not check out my account over at Instagram?’. You can do the same thing with blog posts.
At the end of the day, Instagram is a social media platform and that means that it is a communication tool. Use it as such by making sure to comment on photos that other users have taken or to like them.
Research shows that Instagram users find it flattering when brands like their pictures. And chances are that when they are flattered, they will want to check out exactly who it is that likes their photos!
One of the very most effective ways to grow on Instagram though is to team up with other creators and to promote each other. This is called Instagram marketing and when done well, it will give you instant access to a huge audience that the other creator has spent time growing.